Develop the European marketing strategy and implement key aspects
Realize campaigns and events around key thought leadership, adapt them to the European market
In the area of thought leadership help identify topics and appropriate publications for placement, work with Communications Partner to interview thought leaders as well as edit and revise articles, white papers and case studies
Oversee direct/regional demand generation efforts
Maintain Public Relations, lead media relationship-building efforts and monitor press release activity
Ensure success of events and manage relationship building dinners within Europe
Assist in development of global corporate marketing plan as well as European strategic plan
Oversee translation of articles from English to German for website